Digital Marketing Blog | Trailblaze Marketing

Trailblaze Wrapped: A Look Back at 2024

Written by Isabel Refford | 12/13/24 3:25 PM

Well, folks, what a year it’s been! As we close out 2024, we’re taking a moment to reflect on a year filled with growth, creativity, and—let’s be real—a healthy dose of caffeine. To access the full year-in-review, you can explore our social media channels.

Let’s dive into our very own Trailblaze Wrapped!

Top AI Tools of 2024

This year was a game-changer in AI, and these tools were the MVPs of our workflows:

  • Gemini: Our go-to for artificial intelligence, making it easier to ask, "What can't I do?" With Gems, you can create custom AI experts tailored to any topic, unlocking a treasure trove of information and insights.
  • ChatGPT: The gold standard in large language models, powering everything from content creation to strategic brainstorming with unparalleled conversational capabilities.
  • CoPilot: A game-changer with its Build Your Agent feature, enabling tailored solutions for unique challenges. Plus, seamless Microsoft integrations make productivity and collaboration smoother than ever.
  • Adobe Creative Cloud: Dive into Adobe Firefly's generative AI for innovative creative workflows, and harness Adobe Express for quick, user-friendly editing of photos and videos.
  • DALL-E: The ultimate tool for detailed image generation, bringing even the most imaginative ideas to life with stunning visuals.

These tools didn’t just make our lives easier—they pushed boundaries, boosted productivity, and helped us deliver even more value to our clients.

Going for (HubSpot) Gold

Some big news this year: we became a HubSpot Gold Partner! This milestone empowers us to supercharge our clients’ growth with advanced tools, strategies, and expertise. Our clients who have streamlined their workflows and marketing strategies with HubSpot have seen incredible results—and we’re just getting started. 

We're on a mission to achieve Platinum status in the new year!

Pushing the Boundaries of Caffeine Consumption

Creativity doesn’t run on empty, and neither do we! Our team kept the energy flowing this year with a steady stream of mochas, sugar-free Red Bulls, and the occasional chocolate milk.

Whether brainstorming or burning the midnight oil, these favorites powered us through every meeting, last-minute revision, and campaign launch.

Humble Brags...

Let’s dive into the stats that made 2024 one for the books:

  • Audience Growth: We welcomed 60% more followers to our community by sharing valuable insights and engaging consistently. Notably, we created a space specifically for building a community around AI on LinkedIn, where professionals from around the state can collaborate and connect.
  • Content Creation: With over 350 social posts, we kept our audience informed, entertained, and connected.
  • Increased Visibility: Impressions skyrocketed by 86% thanks to optimized content, AI policy leadership, and recognition through innovation awards.

These achievements reflect the dedication of our team—and the incredible support from our clients and community.

A Look Back While Moving Forward

As we wrap up 2024, we’re celebrating a year of growth, learning, and plenty of fun. To our team, clients, and community: thank you for being part of the journey. To stay updated on what the new year holds, follow us on LinkedIn.

Here’s to another year of innovation, creativity, and breaking new ground. Stay tuned—2025 is already shaping up to be unforgettable!