--- title: Digital Marketing Blog | Trailblaze Marketing | Marketing Strategy (6) description: Marketing Strategy | Digital Marketing is evolving at a rapid pace, making it hard to keep up. Trailblaze Marketing has your back with the latest news and best practices in Search Engine Optimization, Web Design, Email Marketing, Social Media and more. Subscribe to our newsletter and never miss a thing. (6) image: https://www.trailblaze.marketing/hubfs/Trailblaze-Feature_Image-2025.png --- - what we do - [HubSpot Solutions](https://www.trailblaze.marketing/hubspot) - [Growth Marketing](https://www.trailblaze.marketing/growth) - [AI Innovation](https://www.trailblaze.marketing/ai) - [Creative Projects](https://www.trailblaze.marketing/projects) - who we are - [About Us](https://www.trailblaze.marketing/about-us) - [Careers](https://www.trailblaze.marketing/careers) - resources - [Trailblaze Blog](https://www.trailblaze.marketing/blog) - [AI Wave Podcast](https://www.trailblaze.marketing/ai-wave-podcast) - [our work](https://www.trailblaze.marketing/our-work/websites) - [Websites](https://www.trailblaze.marketing/our-work/websites) #### ![tm_lite-full_color-white](https://www.trailblaze.marketing/hubfs/tm_lite-full_color-white.svg) #### [hello@trailblaze.marketing](mailto:hello@trailblaze.marketing) #### [401 753 7470](tel:+14017537470) Posts about # Marketing Strategy (6) ![Why Partner with a Marketing Agency (Video)](https://www.trailblaze.marketing/hs-fs/hubfs/Video-Featured-Default.png?width=1024&name=Video-Featured-Default.png) 4/12/19 2:46 PM ### Why Partner with a Marketing Agency (Video) {% video_player "embed_player" overrideable=False, type='scriptV4', hide_playlist=True,... Read More ![10 Questions to Ask When Hiring a Web Development Company](https://www.trailblaze.marketing/hs-fs/hubfs/Web-Dev-Questions-Blog-Image.png?width=1024&name=Web-Dev-Questions-Blog-Image.png) 4/12/19 1:47 PM ### 10 Questions to Ask When Hiring a Web Development Company There's so many questions to ask when it comes to hiring a web development company and we... Read More ![The 3 Things Website Users are Looking for in 2019](https://www.trailblaze.marketing/hs-fs/hubfs/Blog%20Graphics/trailblaze-Blog-Image-(WhatUsersLookFor).jpg?width=1024&name=trailblaze-Blog-Image-(WhatUsersLookFor).jpg) 1/3/19 10:38 AM ### The 3 Things Website Users are Looking for in 2019 New year, same websites, right? Think again. Read More ![The Impact of Voice Search on SEO](https://www.trailblaze.marketing/hs-fs/hubfs/Blog%20Graphics/trailblaze%20-%20Blog%20Image%20(VoiceSearch).png?width=1024&name=trailblaze%20-%20Blog%20Image%20(VoiceSearch).png) 12/5/18 12:14 PM ### The Impact of Voice Search on SEO Admit it, it's kinda fun to hear what Siri or Alexa have to say about, well, anything. Read More ![8 Steps to Developing an Effective Marketing Strategy](https://www.trailblaze.marketing/hs-fs/hubfs/Blog%20Graphics/trailblaze%20-%20Blog%20Image%20(8StepPlan).png?width=1024&name=trailblaze%20-%20Blog%20Image%20(8StepPlan).png) 12/5/18 12:10 PM ### 8 Steps to Developing an Effective Marketing Strategy Planning can be daunting and quality planning can be even more so. It doesn't have to... Read More ![Film Theory You Need to Know for Successful Video Marketing](https://www.trailblaze.marketing/hs-fs/hubfs/trailblaze-Blog-Image-(FilmTheory-v2).jpg?width=1024&name=trailblaze-Blog-Image-(FilmTheory-v2).jpg) 10/29/18 1:30 PM ### Film Theory You Need to Know for Successful Video Marketing Don't make the mistake of thinking video marketing is cut-and-dry. Read More ![A Glossary of the Top 43 Marketing Terms](https://www.trailblaze.marketing/hs-fs/hubfs/Blog%20Graphics/Marketing%20Glossary.jpg?width=1024&name=Marketing%20Glossary.jpg) 10/24/18 1:15 PM ### A Glossary of the Top 43 Marketing Terms If you're looking for some of the most important marketing terms right now look no... Read More ![9 Ways to Get the Most Out of Your Company Retreat](https://www.trailblaze.marketing/hs-fs/hubfs/trailblaze-Blog-Image-(Company-Retreat).jpg?width=1024&name=trailblaze-Blog-Image-(Company-Retreat).jpg) 9/24/18 5:12 PM ### 9 Ways to Get the Most Out of Your Company Retreat It's about that time your company gets a breather. Here's how to make the most of it. Read More ![Google Expands Text Ads... Again?! (Advertisers Now Have a THIRD Headline)](https://www.trailblaze.marketing/hs-fs/hubfs/trailblaze%20-%20Blog%20Graphic%20(Text%20Ads).png?width=1024&name=trailblaze%20-%20Blog%20Graphic%20(Text%20Ads).png) 8/29/18 11:48 AM ### Google Expands Text Ads... Again?! (Advertisers Now Have a THIRD Headline) Expanded text ads are, again, expanding. Read More Explore more ## All Blog Categories - [Blogging](https://www.trailblaze.marketing/blog/tag/blogging) - [Marketing Strategy](https://www.trailblaze.marketing/blog/tag/marketing-strategy) - [Artificial Intelligence](https://www.trailblaze.marketing/blog/tag/artificial-intelligence) - [AI Wave Podcast](https://www.trailblaze.marketing/blog/tag/ai-wave-podcast) - [Website Design & Development](https://www.trailblaze.marketing/blog/tag/website-design-development) - [Social Media](https://www.trailblaze.marketing/blog/tag/social-media) - [Small Business](https://www.trailblaze.marketing/blog/tag/small-business) - [Email Marketing](https://www.trailblaze.marketing/blog/tag/email-marketing) - [SEO](https://www.trailblaze.marketing/blog/tag/seo) - [HubSpot](https://www.trailblaze.marketing/blog/tag/hubspot) - [Industry News](https://www.trailblaze.marketing/blog/tag/industry-news) - [Trailblaze News](https://www.trailblaze.marketing/blog/tag/trailblaze-news) - [Video Marketing](https://www.trailblaze.marketing/blog/tag/video-marketing) - [eCommerce](https://www.trailblaze.marketing/blog/tag/ecommerce) - [Community Events](https://www.trailblaze.marketing/blog/tag/community-events) - [Content Marketing](https://www.trailblaze.marketing/blog/tag/content-marketing) - [Project Management](https://www.trailblaze.marketing/blog/tag/project-management) {% set __temp_meta_current_path_139641336__,current_path = current_path,'Trailblaze Marketing/templates/layouts/base.html' %} {% for __ignored__ in [0] %}{% set GLOBAL_INCLUDE_PATH,current_path = 'Trailblaze Marketing/templates/partials/footer.html','Trailblaze Marketing/templates/partials/footer.html' %} --- ![SVG_gold-badge-color-1](https://www.trailblaze.marketing/hubfs/SVG_gold-badge-color-1.svg) ###### Certified HubSpot Solutions Gold Partner hubspot.com ![Expertise-Badge-2023-white](https://www.trailblaze.marketing/hubfs/Expertise-Badge-2023-white.svg) ###### BEST Web Developers in Providence 2023 expertise.com ![UpCity-Local_Excellence-2022](https://www.trailblaze.marketing/hs-fs/hubfs/UpCity-Local_Excellence-2022.png?width=75&height=75&name=UpCity-Local_Excellence-2022.png) ###### Local Excellence Award for Providence 2022 upcity.com ![upcity-best-2022](https://www.trailblaze.marketing/hs-fs/hubfs/upcity-best-2022.png?width=75&height=75&name=upcity-best-2022.png) ###### BEST of Rhode Island Winner 2022 upcity.com ![Alignable-badge-1](https://www.trailblaze.marketing/hs-fs/hubfs/Alignable-badge-1.png?width=99&height=75&name=Alignable-badge-1.png) ###### Highly Recommended by Locals on Alignable alignable.com ![FGICInnovativeWinner24-light](https://www.trailblaze.marketing/hubfs/FGICInnovativeWinner24-light.svg) --- {% for __ignored__ in [0] %}{% set current_path = '/Trailblaze Marketing/modules/footer.module/module.html' %}{% set module = namespace({'spacing': {'top_space': 10, 'bottom_space': 60} , 'social_links': [{'accessibility': {'title': 'Follow us on Twitter'} , 'social_link': {'url': {'type': 'EXTERNAL', 'content_id': null, 'href': '/privacy', 'href_with_scheme': '/privacy'} , 'open_in_new_tab': true, 'no_follow': false, 'sponsored': false, 'user_generated_content': false, 'rel': 'noopener'} , 'social_title': 'Privacy Policy'} , {'accessibility': {'title': 'Follow us on Facebook'} , 'social_link': {'url': {'type': 'EXTERNAL', 'content_id': null, 'href': '/rai', 'href_with_scheme': '/rai'} , 'open_in_new_tab': true, 'no_follow': false, 'sponsored': false, 'user_generated_content': false, 'rel': 'noopener'} , 'social_title': 'Responsible AI'} ], 'footer_logo': {'size_type': 'auto_custom_max', 'src': 'https://3906541.fs1.hubspotusercontent-na1.net/hubfs/3906541/Digital%20Transformation%20(2022)/tm_logo_white.svg', 'alt': 'tm_logo_white', 'loading': 'disabled', 'width': 400, 'height': 400, 'max_width': 130, 'max_height': 130} , 'nav_item': [{'choice_field': 'lord_icon', 'icon': {'name': 'Chevron Circle Up', 'type': 'SOLID', 'unicode': 'f139', 'icon_set': 'fontawesome-5.14.0'} , 'link': {'url': {'type': 'EXTERNAL', 'content_id': null, 'href': 'tel:+14017537470', 'href_with_scheme': 'tel:+14017537470'} , 'open_in_new_tab': true, 'no_follow': false, 'sponsored': false, 'user_generated_content': false, 'rel': 'noopener'} , 'lord_icon': 'srsgifqc', 'lord_icon_id': 'srsgifqc', 'text': '401 753 7470'} , {'choice_field': 'lord_icon', 'icon': {'name': 'Chevron Circle Up', 'type': 'SOLID', 'unicode': 'f139', 'icon_set': 'fontawesome-5.14.0'} , 'link': {'url': {'type': 'EMAIL_ADDRESS', 'content_id': null, 'href': 'hello@trailblaze.marketing', 'href_with_scheme': 'mailto:hello@trailblaze.marketing'} , 'open_in_new_tab': true, 'no_follow': false, 'sponsored': false, 'user_generated_content': false, 'rel': 'noopener'} , 'lord_icon': 'srsgifqc', 'lord_icon_id': 'dcmreapa', 'text': 'hello@trailblaze.marketing'} , {'choice_field': 'lord_icon', 'icon': {'name': 'Chevron Circle Up', 'type': 'SOLID', 'unicode': 'f139', 'icon_set': 'fontawesome-5.14.0'} , 'link': {'url': {'type': 'CONTENT', 'content_id': 178801631339, 'href': 'https://www.trailblaze.marketing/support/', 'href_with_scheme': null} , 'open_in_new_tab': true, 'no_follow': false, 'sponsored': false, 'user_generated_content': false, 'rel': 'noopener'} , 'lord_icon': 'srsgifqc', 'lord_icon_id': 'ayhtotha', 'text': 'support request'} ], 'copyright_text': '©{{ format_datetime(local_dt, \"yyyy\") }} Trailblaze Marketing. All Rights Reserved.', 'text': {'add_link': false, 'description': ' [401 753 7470](\"tel:+14017537470\")[ hello@trailblaze.marketing](\"mailto:hello@trailblaze.marketing\") [333 Westminster Street | Suite 200 Providence, RI 02903](\"https://goo.gl/maps/SNxwoa7tGcVKUPGK8\")', 'link_title': 'Start Your Project', 'title': 'About', 'link': {'url': {'type': 'EXTERNAL', 'content_id': null, 'href': 'https://www.hubspot.com/', 'href_with_scheme': 'https://www.hubspot.com/'} , 'open_in_new_tab': false, 'no_follow': false, 'sponsored': false, 'user_generated_content': false, 'rel': ''} , 'max_width': 270} , 'menu_nav': [{'menu': 179174629553, 'title': 'Quick Links'} , {'menu': 179174686558, 'title': 'What We Do'} ], 'type': 'module'} ) %}{% set html_wrapper_id = 'hs_cos_wrapper_footer' %} {% endfor %} {% endfor %} {% set current_path,__temp_meta_current_path_139641336__ = __temp_meta_current_path_139641336__,null %} ![](https://ws.zoominfo.com/pixel/6217f384d5b4230013274c8a) ```json { "@context" : "http://schema.org", "@type" : "Organization", "address" : { "@type" : "PostalAddress", "addressCountry" : "USA", "addressLocality" : "Providence", "addressRegion" : "RI", "postalCode" : "02903", "streetAddress" : "333 Westminster Street Suite #200" }, "alternateName" : "trailblaze.marketing", "description" : "Trailblaze Marketing is a data-driven, full-service digital marketing agency based in Rhode Island. Through an innovative review, analyze and optimize process built on growth-driven design, trailblaze handles all of your marketing needs. Experts in web design, inbound marketing, SEO, content and more. Call for a free consultation.", "email" : "hello@trailblaze.marketing", "image" : "https://cdn2.hubspot.net/hubfs/3906541/OG%20Files/trailblaze-OG-Data-Image.png", "logo" : "https://cdn2.hubspot.net/hubfs/3906541/Logos/trailblaze_logo_teal.png", "mainEntityOfPage" : { "@id" : "https://www.trailblaze.marketing/blog/tag/marketing-strategy/page/6", "@type" : "WebPage", "description" : "Marketing Strategy | Digital Marketing is evolving at a rapid pace, making it hard to keep up. Trailblaze Marketing has your back with the latest news and best practices in Search Engine Optimization, Web Design, Email Marketing, Social Media and more. Subscribe to our newsletter and never miss a thing. (6)" }, "naics" : "541613", "name" : "Trailblaze Marketing", "sameAs" : [ "https://www.facebook.com/trailblaze.marketing/", "https://twitter.com/trailblaze_mktg", "https://www.instagram.com/trailblaze.marketing/", "https://www.linkedin.com/company/trailblaze-marketing" ], "telephone" : "", "url" : "https://www.trailblaze.marketing" } ```