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This year, we had the incredible opportunity to attend INBOUND, and we're excited to share all the insights with you! From exciting new product announcements to thought-provoking keynote sessions, INBOUND24 was packed with game-changing innovations.
We're here to break down all the key takeaways and show you how these tools can help your business thrive in today's fast-paced landscape.
New Launches and Product Announcements
One of the MAJOR standouts was the unveiling of Breeze AI—a comprehensive AI suite designed to enhance productivity and streamline processes for marketing, sales, and service teams. .jpg?width=690&height=388&name=INBOUND24%20(2).jpg)
Breeze AI offers a user-friendly experience aimed at high-growth companies. Let's delve into the key components that make up Breeze AI.
What is Breeze AI?
Breeze AI is a smart platform featuring Copilot, your AI helper for better work, and Agents, who manage projects from start to finish. It also includes over 80 embedded AI tools to enhance your experience.
Breeze Copilot
Breeze Copilot is an AI-powered assistant integrated seamlessly across HubSpot, browsers, and mobile platforms. It harnesses the power of the Smart CRM to provide users with personalized insights and recommendations, making it an indispensable tool for today's busy professionals.
With Breeze Copilot, you can enhance customer interactions by gaining a deeper understanding of their needs and preferences, ultimately driving better results for your business.
Breeze Agents
For marketers, the Breeze Content Agent creates high-quality content that matches the customer's brand voice. It covers landing pages, podcasts, blogs, and case studies using information from their Smart CRM. The Breeze Social Media Agent reviews a brand’s online presence and makes engaging posts based on company specifics, audience, industry, and marketing best practices. Customer approval is the only step needed.
The Breeze Prospecting Agent connects with leads by researching and sending personalized messages to prospects in your Smart CRM. It uses intent signals to deliver the right message at the best time. The Breeze Customer Agent automates customer support responses 24/7, providing immediate help. It can be quickly trained using a brand’s knowledge base, website, and blog content, and efficiently routes complex issues to human representatives.
Breeze Intelligence
Breeze Intelligence is a tool powered by an ever-refreshing dataset of over 200 million profiles, providing businesses with a complete view of their customers to drive growth. It simplifies data management by offering:
- Data Enrichment: Effortlessly enhance company and contact records.
- Buyer Intent: Easily identify high-intent, high-fit companies.
- Form Shortening: Dynamically adjust forms to display only necessary fields, streamlining data collection.
With Breeze Intelligence, businesses can rely on accurate data to make informed decisions and improve their overall strategy.
Breeze offers a comprehensive suite of tools designed to revolutionize the way businesses operate. By integrating seamlessly with existing systems and offering unparalleled personalization and automation, Breeze stands out as an indispensable tool for businesses aiming to drive sustainable growth.
Keynote Highlights
During their spotlight session, HubSpot highlighted the powerful synergy between AI and human capabilities, emphasizing that AI is amplifying, not replacing, us. With updates like customizable lead pipelines and innovative AI tools for marketers, sales teams, and CX leaders, the message was clear: AI enhances what we do best—whether it's summarizing 75 pages of client research or generating blog post topics in a brand’s unique voice.
As Yamini Raegan said, "AI offers context, people offer connection". The future of growth lies in blending AI’s efficiency with authentic human relationships, transforming how we work while keeping the human touch at the forefront.
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This collaboration continued as insights from HeyGen’s Customer Success Leads showcased how AI is revolutionizing video and content generation, providing new opportunities for businesses to engage their audiences. These advancements are setting the stage for a new era in customer interaction and content creation.
The Power of Unified Data and Product-Led Growth
In a fireside chat, industry leaders Francois Ajenstat, Andy Pitre, and Karen Ng explored how unified data accelerates customer value and improves retention. Francois Ajenstat, CEO of Amplitude, emphasized, "Data without action is a missed opportunity."
The session underscored the significance of product-led growth (PLG), crafting seamless data experiences, and fostering continuous experimentation. Valuable insights were shared on transforming your product into the ultimate salesperson.
Unlock the Future
INBOUND24 brought us some amazing insights and cool new tools that are set to change the way we do business. As Michelle Peluso put it, "AI and humanity have to coexist," making it clear that the future is all about blending AI with human-driven strategies.
Want more? Stay connected with us on social media for more INBOUND-inspired updates as we explore HubSpot's latest tools and strategies to boost your business success.
