Digital Marketing Blog | Trailblaze Marketing

10 Ways to Use AI in Your Hiring Process

Written by Ezra Winters | 6/27/23 1:41 PM

Today's candidates are using ChatGPT and other artificial intelligence (AI) tools to spruce up their resumes and put their best foot forward when applying to jobs in 2023. Likewise, your business should be using A.I. in your recruiting process as well because attracting and hiring top talent is more critical than ever. Traditionally for small to mid-sized businesses, the task of recruiting has been either challenging due to resource constraints or massively expensive to do properly.

AI can be the ace up your sleeve, streamlining your recruitment process and ensuring you hire the best candidates. This guide will show you practical ways to incorporate AI into your recruitment strategy without breaking the bank.

Screen Resumes:


Digging through a mountain of resumes can be a bit daunting and at times feel like your searching in the dark. This is where AI is like a treasure hunter with a super metal detector. It quickly scans resumes and picks out the ones that shine. Not just that, it’s a fast learner! By inputting your previous data of your workforce AI can recognize traits and skills that worked well in previous hires and look for similar gems in future applicants.


And of course, it saves a ton of time! Your HR team can say goodbye to endless hours of resume scanning and use that time more efficiently. They can focus on engaging with candidates and building relationships. That’s a win-win!

Advertising Jobs:


We all want our job ads to be seen by the right eyes, don't we? AI-driven programmatic advertising is like having a smart assistant who knows exactly where to post your ads. It keeps an eye on market trends and makes sure your ad finds a cozy spot where your ideal candidates hang out.
Here’s the best part - it’s super cost-effective! By intelligently placing your ads, AI makes sure every penny of your advertising budget really counts. This means more qualified eyeballs on your ads without burning a hole in your pocket.

Chatbots for Initial Interaction:


Imagine a friendly robot greeting your candidates and having a nice chat with them. That’s what AI chatbots do! They’re your front-desk stars, handling FAQs, scheduling interviews, and collecting info from candidates.
But that's not all. Chatbots can work round the clock, and let's face it, they don't take coffee breaks. This ensures that candidates in different time zones or those who prefer late-night job browsing get immediate responses. Talk about great first impressions!

Quickly Asses Skills:


Okay, we've got the resumes sorted. But how do you know if the candidates are as skilled as they claim? AI to the rescue again! With custom tests and simulations, AI tools can put those skills to the test.
From coding challenges for tech wizards to role-playing for customer service stars, AI helps ensure that the candidates’ skills are up to scratch. And guess what? This data-driven insight is like gold when it comes to making hiring decisions.

Video Interview Analysis:


In the age of remote working, video interviews are the norm. Here’s where AI becomes your sidekick detective, analyzing not just what the candidates say but how they say it.
By looking at facial expressions, voice modulation, and word choice, AI helps gauge soft skills like communication and emotional intelligence. It’s like having an expert psychologist giving you notes on each candidate!

Increase & Enhance Diversity:


A diverse workforce is a powerful workforce. AI is here to ensure your team is a beautiful tapestry of talents. By focusing solely on qualifications, AI can take bias out of the equation if used properly. You will want to take the extra step and consult a tool or expert about ensuring the bias doesn't exist within the inputs you give the AI. A start would be to set the AI to ignore information like age, gender, and ethnicity. This helps you get a shortlist that’s more based on who’s best for the job. Your workforce becomes more vibrant, and your business reaps the benefits.

More Successful Retention:


Hiring is great but keeping stars whom you have invested a ton of time and resources is the real win. You can use AI to analyze patterns in past employee data to predict which candidates might stick around for the long haul or who is in danger of being disgruntled. Imagine knowing in advance which candidates are likely to become loyal members of your family or who needs to feel more appreciated! It’s priceless information that can shape your hiring decisions and save you a bundle in turnover costs.

Automating Onboarding:


So, you’ve hired your stars. Now, let’s roll out the red carpet for them! AI can take care of the onboarding process like a pro. From setting up email accounts to scheduling meet-and-greets, AI has got it covered. But there's more! AI can create an interactive hub where new hires can access info, fill out paperwork, and ask questions. It's like giving them a personal tour guide for their first days, ensuring they feel welcome and valued.

Market Salary Analysis:


Let’s talk money. You want to offer a fair and attractive package, but what’s fair? AI is like your personal salary consultant. It scours the market, peeks into salary trends, and comes back with the numbers that make sense. You will want to ensure that it isn't pulling data from your city or cities similar to yours and the industry you operate in. You certainly want to double check that sources here.  Do it right and not only does this mean you’re attracting talent with a competitive package, but it also ensures that you’re keeping up with industry standards. It’s like having the perfect recipe for success!

Continuous Improvement:


Last, but definitely not least, let's keep getting better! AI is like your personal trainer, but for hiring. It keeps track of how long it takes to hire, how much it costs, and how well the new hires are performing. These insights are like gold. They help you spot what's working and what's not. And the best part? AI can offer suggestions on how to fix the not-so-great parts. It’s continuous improvement, powered by intelligence.

Put it All Together:

So, there you have it, my business-savvy friends! AI is not just some fancy buzzword; it’s a game-changing ally in your hiring process. From saving time and money to ensuring you bring on board the best and brightest, AI is like your superhero sidekick. Just remember, while AI is super cool, it doesn’t replace the human touch. Your candidates don't want to feel like just a number and will still need a real person to make them feel the value of your organization. Use AI as a tool to enhance your process, but keep your human judgment in the driver’s seat. Happy hiring!